Comments for Bret Thomson http://www.bretthomson.com Insights on Copywiritng, Marketing and Life... Wed, 22 Feb 2012 00:53:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Amazing Split Test Results! Can You Pick The Winner? by Bret Thomson http://www.bretthomson.com/amazing-split-testing-results-can-you-pick-the-winner/#comment-1285 Bret Thomson Wed, 22 Feb 2012 00:53:21 +0000 http://www.bretthomson.com/?p=297#comment-1285 Thanks Monica. Your intuition served you well :) We'd love to hear more about your clients split testing results too. Thanks for dropping by :) Thanks Monica. Your intuition served you well :)
We’d love to hear more about your clients split testing results too. Thanks for dropping by :)

]]> Comment on Amazing Split Test Results! Can You Pick The Winner? by Monika Mundell http://www.bretthomson.com/amazing-split-testing-results-can-you-pick-the-winner/#comment-1273 Monika Mundell Tue, 21 Feb 2012 00:38:04 +0000 http://www.bretthomson.com/?p=297#comment-1273 Yay! I finally made it here. So sorry for coming late to the party Bret... Been... and still am flat out helping my clients boost their bank accounts. So... that was an interesting exercise. My mind went for A, but my intuition said... nah... B is where it's at and in the end I rolled with my intuition. Great post by the way. I have yet to do more split-testing since this is something my clients usually do by themselves. I've done a couple of tests on some of my own promotions though and from memory got a 70-30 split or close to it anyway. Really appreciate the statistical insights from you Bret. Rock on! Yay! I finally made it here. So sorry for coming late to the party Bret…

Been… and still am flat out helping my clients boost their bank accounts.

So… that was an interesting exercise. My mind went for A, but my intuition said… nah… B is where it’s at and in the end I rolled with my intuition.

Great post by the way. I have yet to do more split-testing since this is something my clients usually do by themselves. I’ve done a couple of tests on some of my own promotions though and from memory got a 70-30 split or close to it anyway.

Really appreciate the statistical insights from you Bret.

Rock on!

]]> Comment on Amazing Split Test Results! Can You Pick The Winner? by Copywriter Kevin Francis http://www.bretthomson.com/amazing-split-testing-results-can-you-pick-the-winner/#comment-1255 Copywriter Kevin Francis Sat, 18 Feb 2012 20:53:32 +0000 http://www.bretthomson.com/?p=297#comment-1255 Bret...thanks for the kind words about my blog. Much appreciated! Bret…thanks for the kind words about my blog. Much appreciated!

]]> Comment on Amazing Split Test Results! Can You Pick The Winner? by Bret Thomson http://www.bretthomson.com/amazing-split-testing-results-can-you-pick-the-winner/#comment-1249 Bret Thomson Sat, 18 Feb 2012 04:57:15 +0000 http://www.bretthomson.com/?p=297#comment-1249 Hey Kevin... I'm so glad you got it wrong too ;) (joke) Mate... that's fascinating about the "Who Else Wants..." template testing you've done. I've gotta admit... I took a silent vow against using re-hashed headlines like that too... So thanks for the slap up the side of the head man! Seems like I've gotta get over my own ego of trying to come up with the new show-stopping headline, and TEST some good ole' trusty classics Btw... Anyone reading this should check out Kevin's blog. A treasure chest of copywriting gems. Great work mate! Hey Kevin… I’m so glad you got it wrong too ;) (joke)

Mate… that’s fascinating about the “Who Else Wants…” template testing you’ve done. I’ve gotta admit… I took a silent vow against using re-hashed headlines like that too… So thanks for the slap up the side of the head man!

Seems like I’ve gotta get over my own ego of trying to come up with the new show-stopping headline, and TEST some good ole’ trusty classics

Btw… Anyone reading this should check out Kevin’s blog. A treasure chest of copywriting gems. Great work mate!

]]> Comment on Amazing Split Test Results! Can You Pick The Winner? by Bret Thomson http://www.bretthomson.com/amazing-split-testing-results-can-you-pick-the-winner/#comment-1248 Bret Thomson Sat, 18 Feb 2012 04:49:43 +0000 http://www.bretthomson.com/?p=297#comment-1248 Hey Leanne... not sure what post you're referring too? But it's good you're here anyway. Cheers Hey Leanne… not sure what post you’re referring too? But it’s good you’re here anyway. Cheers

]]> Comment on Amazing Split Test Results! Can You Pick The Winner? by Bret Thomson http://www.bretthomson.com/amazing-split-testing-results-can-you-pick-the-winner/#comment-1247 Bret Thomson Sat, 18 Feb 2012 04:47:45 +0000 http://www.bretthomson.com/?p=297#comment-1247 You're spot on Carly. Getting too "tricky" of "clever" is a common (and often costly) trap... even for seasoned copywriters. Thanks for sharing... You’re spot on Carly. Getting too “tricky” of “clever” is a common (and often costly) trap… even for seasoned copywriters. Thanks for sharing…

]]> Comment on Amazing Split Test Results! Can You Pick The Winner? by Copywriter Kevin Francis http://www.bretthomson.com/amazing-split-testing-results-can-you-pick-the-winner/#comment-1244 Copywriter Kevin Francis Sat, 18 Feb 2012 00:57:34 +0000 http://www.bretthomson.com/?p=297#comment-1244 Bret, Great post. Have to confess I picked the "wrong" subject line. Just goes to show and reinforces the importance of testing! On the topic of test results, one thing that has always been worth testing is the headline template "Who Else Wants....?" Now as a copywriter I have tended to get a little "bored" with this headline and at one point it was very overused and often seemed a little "cheesy". However, every time a client has tested this, it's always performed well. Thanks again for the post! Kevin Francis Bret,
Great post. Have to confess I picked the “wrong” subject line. Just goes to show and reinforces the importance of testing!

On the topic of test results, one thing that has always been worth testing is the headline template “Who Else Wants….?” Now as a copywriter I have tended to get a little “bored” with this headline and at one point it was very overused and often seemed a little “cheesy”. However, every time a client has tested this, it’s always performed well.

Thanks again for the post!

Kevin Francis

]]> Comment on Amazing Split Test Results! Can You Pick The Winner? by Leanne http://www.bretthomson.com/amazing-split-testing-results-can-you-pick-the-winner/#comment-1237 Leanne Fri, 17 Feb 2012 04:03:42 +0000 http://www.bretthomson.com/?p=297#comment-1237 Hmm could also be use the biggest leading benefit in your headline. Hmm could also be use the biggest leading benefit in your headline.

]]> Comment on Amazing Split Test Results! Can You Pick The Winner? by Leanne http://www.bretthomson.com/amazing-split-testing-results-can-you-pick-the-winner/#comment-1236 Leanne Fri, 17 Feb 2012 03:54:29 +0000 http://www.bretthomson.com/?p=297#comment-1236 Bret, can't find which post to add this too, the answer I believe to your question is Know your ideal client. Bret, can’t find which post to add this too, the answer I believe to your question is Know your ideal client.

]]> Comment on Amazing Split Test Results! Can You Pick The Winner? by Carly http://www.bretthomson.com/amazing-split-testing-results-can-you-pick-the-winner/#comment-1235 Carly Fri, 17 Feb 2012 01:29:10 +0000 http://www.bretthomson.com/?p=297#comment-1235 That's really cool. I think sometimes you start to get 'too tricky' and ahead of yourself and forget that what people want is what hits you right between the eyes, get to the point and get on with it... well that's what makes me read anyway! Thanks Bret, keep up the good work. That’s really cool. I think sometimes you start to get ‘too tricky’ and ahead of yourself and forget that what people want is what hits you right between the eyes, get to the point and get on with it…

well that’s what makes me read anyway!

Thanks Bret, keep up the good work.

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