Bret Thomson

Secret Ingredient For Belting Out A Home Run On Your Next Promotion

Bret Thomson — Mon, 23 Jan 2012 05:33:40 +0000

I was chatting to one of my copy-cub students this week. He was struggling with a piece of copy that wasn’t converting.

Couldn’t put his finger on it...

So he asked if I could run my masterful eye over it. He was hoping I could spot the leaking crack that flowed into...

How To Deal With Blood-Sucking Leeches Disguised As Wanna-Be Clients

Bret Thomson — Thu, 16 Jun 2011 22:16:06 +0000

A Tribute Post For People Fed Up With Freebie Seekers Tell me... be honest... was I too harsh with this guy? Email correspondence pasted below. Hi Bret I saw you speak at a conference last year and I thought I’d give you a chance to write sales copy for my company. We are launching an exciting piece of software for social media in two weeks time. We have two other copywriters submitting copy for this project. We will spilt-test your sales copy against the others to see which converts best. If your copy is successful, we will then let you write for our future projects. We are happy to pay you for future projects, however this project is just a test to see if you qualify.

Bret’s Copywriting Questionnaire Extraordinaire!

Bret Thomson — Wed, 15 Jun 2011 13:03:20 +0000

OK here it is. As promised… The Copywriting Questionnaire Extraordinaire! I originally got this questionnaire from Pete Godfrey – who in turn probably got it from Dan Kennedy – who in turn probably got it from GOD!! Okay, let’s get cracking… I’m going to cut straight to the chase. To write a kick ass sales letter you have to know ...Read the Rest...

The TOP 4 Ways to Learn More Than An Eavesdropper At A Gossip Convention!

Bret Thomson — Mon, 13 Jun 2011 12:54:22 +0000

OK. Hot on the tail of my last post about research and Why Pro-Copywriters Get Paid The BIG BUCKS! I’ve compiled here for you… The TOP 4 Ways to Learn More About Your Audience Than An Eavesdropper At A Gossip Convention! Let’s get right to it shall we? 1. Interview This is a good one. I like to jump on the ...Read the Rest...

Why Pro-Copywriters Get Paid The BIG BUCKS!

Bret Thomson — Fri, 10 Jun 2011 12:52:52 +0000

Do you want to know the real difference between a “pro” copywriter and an average “wanna be” copywriter? OR why some sales letters or ads cause an absolute traffic jam of sales compared to the “ho-hum” sales material that doesn’t even get read? Sure, there may be a different skill level in the writing but I’m not ...Read the Rest...

The Two Words That Turned And Saved A Dying Business

Bret Thomson — Fri, 08 Apr 2011 10:20:44 +0000

I don’t know about you… but I’m not one for watching a lot of TV. At all really… But occasionally the old box will be on in the morning as I’m “rounding up” my cattle… sorry… I mean “kids” for school. Anyway, my ears pricked up when I heard this story on “Sunrise” – it definitely makes ...Read the Rest...

Turning MY Near Death Experience Into A Positive (for both of us)

Bret Thomson — Tue, 30 Nov 2010 17:19:52 +0000

Not sure if you know this or not? But get this… A few months back, my good mate, client and marketing mentor, Mal Emery, set me a challenge. He was doing a round of seminars across the county to hundreds of people. Here was his idea… Mal: “Mate, why don’t you and I pick someone from the crowd ...Read the Rest...

Hello From Bret!

Bret Thomson — Thu, 06 May 2010 04:00:45 +0000

Dear Friend Geeez… if I made a buck out of everyone asking me this… “Bret, when are you putting up your website?” By now… I’d be laying back, feet up, cocktail in hand, sunbaking on the front deck of a luxury yacht sailing around the Greek Islands! Okay – in truth? I’d probably have around $36 – but here’s ...Read the Rest...