Bret Thomson

Why I Bribe My Kids To Read

Bret Thomson — Sat, 12 May 2012 08:03:38 +0000

The Ode OF A Copywriter Yep. it's true. I bribe my kids (with cash) to read books... There is madness to my method... And an obscure marketing lesson for you too. So why do I do this? Let me tell you...

I Thought I Was Tough? My Son Is My New Hero…

Bret Thomson — Tue, 01 May 2012 03:48:09 +0000

I've always had the reputation in the family of being fearless. If anyone will "have a go" it'll be Dad. Bungee Jumping... Phft... easy. Sky diving... Piece of cake, baby. Karaoke... Just try stopping me. Rock climbing... what about it? Big surf... I'll race ya there. Snakes, spiders... not even a flinch.

Andrew and Daryl testimonial

Bret Thomson — Wed, 18 Apr 2012 03:30:09 +0000

"Over $300,000 in 5 Months" Loading video… jwplayer('container3').setup({ 'id': 'container3', 'wmode': 'transparent', ...Read the Rest...

konrad testimonial

Bret Thomson — Wed, 18 Apr 2012 03:29:41 +0000

"15 Million Per MONTH" Loading video… jwplayer('container4').setup({ 'id': 'container4', 'wmode': 'transparent', ...Read the Rest...

mal testimonial

Bret Thomson — Wed, 18 Apr 2012 03:09:05 +0000

Millionaire Maker "Cuts Loose" Loading video… jwplayer('container2').setup({ 'id': 'container2', 'wmode': 'transparent', ...Read the Rest...

What’s holding you back?

Bret Thomson — Wed, 04 Apr 2012 06:37:08 +0000

“Fear knocked on the door, and when courage answered, no one was there”

A lot of people I speak to (and coach) are crippled with fear.

Paralyzed to the point of not taking action.

While others “seem” to be in motion… swinging the hammer, so to speak, but only with half strength.

Amazing Split Test Results! Can You Pick The Winner?

Bret Thomson — Tue, 14 Feb 2012 03:57:54 +0000

See if you can pick the winning "Subject line" that got a whopping 54% increased open & click through rate than the other! I had an idea that sounded pretty insane … But I thought I’d give it a go anyway… The risk of it not working… or being a raving success… Believe it or not… lies in your hands.

Secret Ingredient For Belting Out A Home Run On Your Next Promotion

Bret Thomson — Mon, 23 Jan 2012 05:33:40 +0000

I was chatting to one of my copy-cub students this week. He was struggling with a piece of copy that wasn’t converting.

Couldn’t put his finger on it...

So he asked if I could run my masterful eye over it. He was hoping I could spot the leaking crack that flowed into...

How To Deal With Blood-Sucking Leeches Disguised As Wanna-Be Clients

Bret Thomson — Thu, 16 Jun 2011 22:16:06 +0000

A Tribute Post For People Fed Up With Freebie Seekers Tell me... be honest... was I too harsh with this guy? Email correspondence pasted below. Hi Bret I saw you speak at a conference last year and I thought I’d give you a chance to write sales copy for my company. We are launching an exciting piece of software for social media in two weeks time. We have two other copywriters submitting copy for this project. We will spilt-test your sales copy against the others to see which converts best. If your copy is successful, we will then let you write for our future projects. We are happy to pay you for future projects, however this project is just a test to see if you qualify.

Bret’s Copywriting Questionnaire Extraordinaire!

Bret Thomson — Wed, 15 Jun 2011 13:03:20 +0000

OK here it is. As promised… The Copywriting Questionnaire Extraordinaire! I originally got this questionnaire from Pete Godfrey – who in turn probably got it from Dan Kennedy – who in turn probably got it from GOD!! Okay, let’s get cracking… I’m going to cut straight to the chase. To write a kick ass sales letter you have to know ...Read the Rest...