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Why Most New Year’s Resolutions and Sales Letters Fail

Why Most New Year’s Resolutions and Sales Letters Fail

Here’s why most New Year’s resolutions fizzle out early like a soggy firecracker (The SAME reason most sales letters fail too)

I started writing a gnarly New Year’s REV-UP email for you… then I scrapped it.

Don’t worry… I’ve salvaged the most important tip for you as a bumper-guard, to keep you in the right lane.

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Strange Yet Powerful Motivators!

Strange Yet Powerful Motivators!

The surprising trigger that fires you (and your customers) into action

I’m not sure if this is bragging or embarrassing?

Here’s the story…

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Thtupid Copy Blunder (with an easy fix)

Thtupid Copy Blunder (with an easy fix)

A Copywriting Clanger That’ll Misfire Your Marketing Off Target

I critique a lot of sales copy.

Even from fellow professional copywriters.

I can’t say I like it a whole lot… it’s just part of what I do, running my “Project Success” team.

… And the occasional client who pays me to review their marketing materials…

Here’s a common blunder most people make.

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Awkward, Embarrassing and Uncomfortable Moments That Can Fill Your Bank Account!

Awkward, Embarrassing and Uncomfortable Moments That Can Fill Your Bank Account!

The Untold Truth About My 7-Year Journey To Become An Overnight Success…

I was interviewed by an Internet-marking-gun from the UK last night on Skype. He interrupted my perfectly scripted story with this curve-ball question…

“Bret, this doesn’t make sense. If you hardly read books growing up… and you pretty much partied yourself to oblivion for years… How did you become an overnight copywriting success?”

Then it came out.

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A Desperate Mental Trick To Play On Yourself For Almost Guaranteed Instant Success

A Desperate Mental Trick To Play On Yourself For Almost Guaranteed Instant Success

I copped a meaty, slap-in-the-face reminder from Sir Gary Halbert this morn’n.

Reading one of his newsletters, he told the story of his earlier days of direct marketing.

The days when he went from failure to failure – struggling to even keep the electricity and water running…

And then something changed.

A mental ‘click’ that snapped him into a new state.

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