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Eye-Opening Story (Censored for MA+)

Eye-Opening Story (Censored for MA+)

Warning: if you share this story with your kids, you might want to water it down even more than I have here…

It’s a true story about identical twin boys. They were interviewed later in life because something didn’t make sense.

A powerful lesson for life and in business…

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Horrible Timing…

Horrible Timing…

A short lesson of life, motivation and success… And a solution to leap-frog dismal marketing results…
Before I dive in, I want you to take note of something. I could’ve easily used the headline: Good Timing…
And you know what? The open rate of this email would have been drastically lower. Why? Because, us humanoids are more attracted to drama.

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When It’s Okay To SUCK At Writing!

When It’s Okay To SUCK At Writing!

This’ll be a relief for you…

Because I often speak from stage to complete newbies about copywriting, I have to remind myself to first teach the basics.

So this quick lesson is a reminder (to us both) about one steadfast principle to master before you dive too deep into the copywriting ocean.

And that is…

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Why You Lose Sales Behind Closed Doors

Why You Lose Sales Behind Closed Doors

Picture this… Picture your ideal prospect…Slouching forward on the edge of their black swivel chair… carefully sipping their freshly brewed coffee… and checking out YOUR website.

They hover the cursor over your order button, ready to buy. But something stops them.

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Strip Searched on Mexico Border

Strip Searched on Mexico Border

Hola from Mexico

We’re over here for a few weeks… Lynika and I… on the back end of a trip to Nashville to see the legendary marketers Dan Kennedy and John Carlton in action.

But more on that later…

Anyway… On the way to our hotel in Tijuana, Mexico… we were picked up at San Diego airport by a Spanish-speaking driver…

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