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Secret Ingredient For Belting Out A Home Run On Your Next Promotion

Secret Ingredient For Belting Out A Home Run On Your Next Promotion

I was chatting to one of my copy-cub students this week. He was struggling with a piece of copy that wasn’t converting.

Couldn’t put his finger on it…

So he asked if I could run my masterful eye over it. He was hoping I could spot the leaking crack that flowed into…

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How To Deal With Blood-Sucking Leeches Disguised As Wanna-Be Clients

How To Deal With Blood-Sucking Leeches Disguised As Wanna-Be Clients

 

A Tribute Post For People Fed Up With Freebie Seekers

Tell me… be honest… was I too harsh with this guy? Email correspondence pasted below.

Hi Bret
I saw you speak at a conference last year and I thought I’d give you a chance to write sales copy for my company.
 
We are launching an exciting piece of software for social media in two weeks time. We have two other copywriters submitting copy for this project. We will spilt-test your sales copy against the others to see which converts best. If your copy is successful, we will then let you write for our future projects.
 
We are happy to pay you for future projects, however this project is just a test to see if you qualify.

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Bret’s Copywriting Questionnaire Extraordinaire!

Bret’s Copywriting Questionnaire Extraordinaire!

OK here it is. As promised… The Copywriting Questionnaire Extraordinaire! I originally got this questionnaire from Pete Godfrey – who in turn probably got it from Dan Kennedy – who in turn probably got it from GOD!! Okay, let’s get cracking… I’m going to cut straight to the chase. To write a kick ass sales …Read the Rest…

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The TOP 4 Ways to Learn More Than An Eavesdropper At A Gossip Convention!

The TOP 4 Ways to Learn More Than An Eavesdropper At A Gossip Convention!

OK. Hot on the tail of my last post about research and Why Pro-Copywriters Get Paid The BIG BUCKS! I’ve compiled here for you… The TOP 4 Ways to Learn More About Your Audience Than An Eavesdropper At A Gossip Convention! Let’s get right to it shall we? 1. Interview This is a good one. …Read the Rest…

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Why Pro-Copywriters Get Paid The BIG BUCKS!

Why Pro-Copywriters Get Paid The BIG BUCKS!

Do you want to know the real difference between a “pro” copywriter and an average “wanna be” copywriter? OR why some sales letters or ads cause an absolute traffic jam of sales compared to the “ho-hum” sales material that doesn’t even get read? Sure, there may be a different skill level in the writing but …Read the Rest…

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