Client Rush Book
May 21st, 2012 |

Simple Trick To Instantly Build Trust And Rapport When Writing


A short & sweet tip to help you make an instant connection with your reader… with pinpoint accuracy

That’s the name of the game, right?

After all… people don’t buy if they don’t believe. And they don’t believe if they don’t trust you.

“Wait a minute Bret… I’m honest, trustworthy and a good person. Shouldn’t they know that?”

Wake up vanity Smurf…. you need to prove it.

Here’s one (of many) ways to do this.

The fastest way to create connection and rapport is to have a similar interest.

Think back when you had a social life (pre kids and business). You’d meet someone at a party. You quickly found out they had a personality like a soggy mud brick.

You’d look for an opportunity to do a toilet dash… just to escape the deathly vortex of boredom.

Amongst the dreary monotone conversation, the dude mentions what suburb he grew up in. Low and behold… it was the exact same suburb you grew up in as a kid! Blood rushes back to your head with a renewed enthusiasm as you spit out,

“Really? No way… That’s where I grew up!”

“What street did you live in?

“What year did you go to School there?

“Was Mrs Calligahn still teaching English then? Man, she was scary”

 “Do you remember the old abandoned warehouse on Waterview Road? We used to play footy there for hours a day… long before it was turned into a housing development.”

Blah, blah, blah, you get the idea.

So what happened? Connection, that’s what happened. Through a similar interest…

So how can you do this in your marketing?

Nostalgia is a powerful mechanism for creating connection, rapport and trust. Especially when you’re selling to the mass baby boomers.

Look for opportunities to mention your favourite movies, books, holidays, pets, cars, childhood memories, and so on…. Take time out to think about this, seriously. It’ll pay off tenfold.

Okay, you may not hit the bulls-eye every time, but I promise you this… The more you share, the more you reveal your human side, the more trust and rapport you’ll build… and ultimately make more sales.

People buy from people they like. Reveal the real you. That’s what we want to see.

You may not get the sale on the spot, but it’ll quickly add some much-needed tokens to your trust account, get it?

Of course, that’s just one small (very small) taste of the profitable breakthroughs you’ll learn at

That’s the place for taking your sales and conversions to all new heights… fast!

Think big. Be different.

Bret Thomson

P.S. Does anyone press these social media share buttons below or what? I might start the trend and give it a go. Care to join me?

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