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Posts Tagged ‘Copywriting’

I loved it to death (literally)

March 18th, 2014 |

I loved it to death (literally)

addited to computer

I held on too long… and choked the life out of it…

Running on blind passion fuelled by an 8-year obsession with daily motivation books, audios, DVDs and seminars…

…I eagerly dived headfirst into my first REAL business.

Since it was my first shot at a business, I thought,

“I know, maybe I’ll start with… Trying to change the WORLD”

Made perfect sense.

My plan was to run personal development workshops for kids between 7 and 13…

…And fill them up with all the vital life-skills missing from the typical schooling curriculum.

Like:

  • Self Esteem
  • Confidence
  • Resilience
  • Communication skills
  • Overcoming fear
  • Setting goals
  • And so on…

Told all my friends, family (even strangers) about my vision and I got a resounding,

“HELL YEAH BRET! Sounds awesome!”

(Just like I thought).

Chest puffed out, I walked up to my boss and announced my resignation.

I thought I’d share my vision with him at the same time…

Maybe he didn’t hear me properly, or something?

He didn’t seem impressed one bit.

Weirdo.

Anyway…

For the next 3 months, I contacted every person who LOVED my idea and encouraged them to enrol their kids/s into my first 2-day workshop.

Insert: “Sound of a Cricket”

Dismal response, on all counts…

I bashed my knuckles on the doors of all the local schools…

(Surely they’ll be keen)

… But I was quickly tangled up in more red tape than even a rich politician could escape from…

You see…

Everyone LOVED my idea… But no one was prepared to pay for it.

After 4 months, my funds were dangerously low…

Go here for the full story of my marketing turnaround from $16K to $200K+ in 12months

I needed help…

I tracked down Australia’s best marketing gurus, like Mal Emery and Andrew & Daryl Grant.

These guys were the first people who told me straight…

My business model SUCKED!

They then mumbled some fluff about needing a better marketing system, or some gibberish.

Boy, weren’t they disillusioned…

Little did they know I was standing on the shoulders of great men, like…

Napoleon Hill, Dale Carnegie, Maxwell Maltz, Anthony Robbins, David Schwatz, Og Mandino, Jim Rohn, and more…

How could it NOT work?

I had determination, perseverance, confidence, stamina, vision, belief, motivation and INTEGRITY.

On top of that… it was my PASSION… So there!

I loved my business idea

I loved it… to death.

After 12months, while raising my 3 sons who were (and still are) my primary motivation, I made a total of…

$16,017 for the year

Had to move back into my parent’s house.

At 33.

And that’s when I decided to learn direct-response marketing.

Go here for the full story of my marketing turnaround from $16K to $200K+ in 12months

Today’s lesson… Don’t fall in love with your product.

You can have all the altruistic, noble, philanthropic qualities out there…

But to succeed in business… First and foremost… you need to know direct–response marketing.

Here’s your best way to startClient Rush 3D Book

Think big. Be different.

Bret Thomson

P.S. When you order, I’m looking forward to sitting down at my desk and writing you a personal message, in your new book 

Are you guilty of LAZY marketing? (Avoid this)

March 5th, 2014 |

Are you guilty of LAZY marketing? (Avoid this)

dog lazy shutterstock_176223206

 Why Being A Slack Marketer Can STUNT Conversions

All the pros tell you to swipe winning headlines and tweak them for your own…

Makes sense right?

Some of the most ripped off headline templates are over 30-years old.

But be warned… Just because something worked 30-years ago doesn’t mean it would work in today’s market.

In fact, something that worked 12 months ago might not cut it in today’s market…

Truth is… Your market-audience is getting wiser.

No doubt, your competitors are rehashing the same BIG benefits and promises you are…

Your market is becoming more sophisticated.

Their advertising-intelligence is evolving.

And they’ve been numb to the hype for years.

Take this in, please…

Their awareness is moving to higher stages… and with that… your marketing has to evolve also…

If you’re just starting… sure… use an old template, because it’s probably a safer bet than a rookie ‘opinion-based’ headline.

No ribbing from me if you do…

However… for you sophisticated marketers… especially if you’re in a mature, competitive market…

… Then you need a new hook.

Eugene Schwartz, in his all-time-classic book, “Breakthrough Advertising” called it a ‘Mechanism’.

Meaning, you need a new element to hook your reader.

The weight loss industry passed through the BIG BENEFIT stage…

How many times have you seen promises like this?

“Lose 10kg in 10-Weeks”

They have to fight between the other 10,000 businesses promising the same thing…

The smarter marketers evolved to adding a new mechanism as the hook, to differentiate themselves, like…

“A Secret Nutrient Discovered In A Fruit Only Found In A Remote Tropical Island Off Hawaii That Strips Fat Without Exercise”

And so on… you get the idea…

And when that level of awareness tires out, then you have to adapt again…

Keep current… And keep testing fresh new appeals to your audience, so your conversions are growing not declining…Client Rush 3D Book

I’ve got a crash-course, cheat-sheet tutorial on how to write killer headlines.

You’ll get it all on pages 54 to 73 when you order my book Client Rush

Inside that section are about 50 of the best headlines to “Inspire” you for ideas…

And they’ll also sharpen your skills for email subject lines and bullet points.

Till next time…

Think big. Be different.

Bret Thomson

P.S. My post-office day is tomorrow and I’ve got a bundle of new book orders (personally signed) I’m mailing out, so if you want me to add your book, then follow this link to order it now

Strip Searched on Mexico Border

November 20th, 2012 |


Strip Searched on Mexico Border

Hola from Mexico

We’re over here for a few weeks… Lynika and I… on the back end of a trip to Nashville to see the legendary marketers Dan Kennedy and John Carlton in action. Waaaay cool.

But more on that later…

Anyway… On the way to our hotel in Tijuana, Mexico… we were picked up at San Diego airport by a Spanish-speaking driver.

You know… It’s funny trying NOT to stand out like Gringos (tourists), but since my only source of Spanish was from watching “Speedy Gonzales” cartoons as a kid, we kinda stood out like a fluorescent Christmas tree in a cactus farm.

There was a 20-minute drive to the Mexican border, then another 15-minutes to our hotel.

Packed with a mind-load full of shady movie scenes about crossing the Mexico border… I was excitedly curious as to how it would play out.

Couldn’t get any advice from our Mexican driver.

“Notta mucha speaka engalisha”, he said.

“Just little bit”, he muttered, as he lifted his hand to show us a tiny gap between his pointer finger and thumb.

And seeing my Mexican vocabulary ran dry after “Taco, Nachos and Amigo”, we quickly reverted to the world’s universal language mode.

Smile and nod.

So get this…

We drive up to the Mexican border. To paint the picture… imagine these big-ass-wide-berth tollbooths that you drive into.

We get waved to the side and the driver pulls the car up. A couple of Mexican officials, all dressed in black, walk up to our car and tap on the windows.

There’s a steady flow of conversation going on between the driver and these officials.

Are we in trouble?

What’s the hassle?

Have drugs been planted on us for a set up?

What’s going on?

You know… All the usual stuff racing through your brain when approaching Tijuana (notorious as Mexico’s most corrupt city)

They triple check our passports then motion for us to get out of the car.

They take our luggage out and walk us into a building. Our bags go through a big scanner. Kinda like what you see at an airport, but twice as big.

They take Lynika to the side. In broken English, they say,

“I’m going to ask you to press this button. If the button turns green, you can go. If the button turns red, you will both have to be fully searched. Bags and all”.

Seriously? All because of the luck of pressing a button? I’m thinking, “What the hell determines it blinking green or red anyway?

As it turns out… it’s pot luck. 50/50 chance. Totally random.

Green = Go

Red = Full search

Great.

So Lynika steps forward to press “the button”.

We nervously look across at each other. As you can imagine, we’re not really hip to the idea of a strip search. No thanks.

Lynika presses the button.

We wait.

Red or green? Waiting… waiting…

Okay, let’s pause here for a second.

I know what you’re thinking…

I bet you’re secretly hoping for the RED light, aren’t you?

You cruel bastard.

Well guess what?

Luckily, us Aussie gringos got the green light that day, amigo! (Thank god)

But a 50/50 chance of a strip search… well… that’s not the kind of odds I like play’n with. Know what I mean?

Same goes with your marketing. You wanna tilt the scales more in your favour.

So, instead of throwing your website, sales page, video, or promotion up… and leaving it up to chance… “Hoping” for a good response…

There are some things you can do to stack the odds in your favour.

There are plenty of ways to do this. Here’s just one.

A smarter move (for you) is this.

You see hombre, I can change the numbers for you.

In just one sitting… I’ll run my masterful eyes over your marketing piece… and critique it word-by-word, line-by-line.

I’ll hack into it and cut out the lame, drivel and uninspiring fluff… and inject some pulse racing, compelling elements to cause a manic rush of sales.

That’s what I do.

Here’s how it’ll play…

After I grill you about your biz (on Skype)… I’ll start on your copy.

I’ll shoot a screen-capture video of me going through your copy (in real-time) with microscopic detail, like an OCD sales detective.

Next… You and I will hook up on a live follow-up call… just to make sure you’re crystal clear on what changes need to be made… and you’re hip with any strategy suggestions I have for you.

But be warned… you’ve gotta be thick skinned. I kid you not. It’s not for the faint hearted, that’s for sure.

Look, my role isn’t to blow roses your way (unless it’s truly deserved)… and I won’t waste your time sugar coating the facts.

I’ll critique it as if it was my very own piece going to market.

I’ll give your sales copy a much-needed adjustment so you can boogie to the sound of more sales.

Perfect (and an affordable) substitute if you sweat bricks when thinking about paying for an A-class copywriter to write your copy.

Thomson-style critiques are hard-core… but lighter on the pocket for you… my mission is to obliterate any sales obstructions I see… so you can bask in more sales while you sleep.

This is how to make sure the light goes GREEN… So you can cross the border to prosperity.

Either that… or you can leave your marketing up to chance and hope the “sales fairy” sprinkles magic dust your way…

Anyway. I’m here to help. You just gotta ask.

Let me send you more details about this. Shoot us an email at info@BretThomson.com and I’ll reply back with the options.

Think big. Be different.

Bret Thomson

P.S. Best I mention, I don’t take on everyone either. Don’t take offense if I politely knock you back. I just wanna be sure your idea will fly first…

Don’t forget to comment or share below so we know you want more 😉

What NEVER To Ask Your Wife…

October 22nd, 2012 |

What NEVER To Ask Your Wife…

PLUS… Two Simple Ways To Get Your Prospects To BUY More!

 

I’d hate to think how the conversation went after this…

Little known computer guru Gary Kildall, could have been the richest man in the world…

You see, he was out flying his private plane when IBM executives called, asking to buy his computer operating system for their revolutionary new PC.

That day, in 1981, Gary asked his wife to take the call. When Kildall’s wife answered the phone, she refused to sign a non-disclosure agreement with IBM.

So IBM called a guy in Seattle instead – Bill Gates.

Evidently… Bill Gates became the richest man in the world instead…

Ouch!! Missed opportunity

There’s a deeper reason I told you this story… and an underlying powerful lesson to boot. I’ll gift wrap it all together at the end so it all makes sense to you.

Let’s start…

Right now, I’m up to my ears in creative dust from chipping away a masterpiece promotion for a client.

It’s nothing short of brilliant, I must say…

No surprise.

Anyway… to pre-empt this lesson, you’re gonna want to remember this principle:

“The more they read, the more they buy”

So, in case you’re wondering how to get more of your “stuff” read… all the way to the end… here’s one way (one of many).

To start… and stick with me here… I’m going to debunk everything you’ve ever learnt about headlines, in one fell swoop.

Here’s how. See if you can answer this…

“What is the purpose of your headline?”

Is it to grab their attention?

I need more than that. Try again.

Is it to solve a problem?

Sorry, no cigar…

Is it to build desire? 

Try again.

Is it to create curiosity? 

Okay. Stop. I’ll put you out of your misery. Here’s what it is.

The sole purpose of your headline is to make your prospect read the next line (the sub-headline).

That’s it. Nothing more.

Its job is purely to make your reader want to read the next line.

Got it? Good.

Next question.

What’s the purpose of the sub-headline? 

I’ll give you a hint. No bugger that, I’ll tell you straight.

The sole purpose of the sub-headline is to make your prospect read the next line (the opening sentence).

And what’s the purpose of the opening sentence?

Correctomundo

The job of the opening sentence is to get them to read the next line.

And so on. You get the idea.

Now for the magic…

If you can get your reader to make these small decisions more than 4 times, chances are they’ll read your whole letter (or email, or web page, video, whatever).

I learnt this from the Copywriting Einstein “Eugene Schwartz”.

Another thing. The single best way to start your letter (so your prospect reads more) is with a story.

Remember this. Heck, write it down if you have to. It’s far too important to let slip past the keeper.

You see that’s why I kicked this email off with the “missed opportunity” story. Pulled you in, right?

Well, there’s another reason I used that story.

Since we’re talk’n ‘bout “missed opportunity”… I’m gonna save you from some future grief.

A few weeks ago I rejected 7 copywriting projects.

The reasons why aren’t that important, but they varied from:

  1. I didn’t think their idea would fly
  2. I sensed they’d be a problem client
  3. Their timeline was unrealistic

In other words… missed opportunity for them.

So I thought I’d give you the heads up in advance…

I reckon my A-Team copywriters and I have another 2 or 3 projects left to squeeze in before the end of 2012…

Maybe you? Just maybe it’ll be your biz we take to a whole new moneymaking stratosphere…

You know the deal… first in best dressed…

Bottom line, if you want to launch a new project… or revamp an existing one… then don’t part with another dollar (or minute of your time) until you’ve read this and had a personal chat with me…

Click here for more info:

http://www.BretThomson.com/project-success 

In simple language… That’s the ONLY way to get MY brain working on YOUR business…

This is the gateway to prosperity.

Okay, that sounded lame.

See if I can do better…

Your business without ME would only be AWESO.

All right, I’ll stop there.

I’m GOOD but I’m not GOD.

But when it comes to filling up your bank account…. I’m pretty damn close.

Think big. Be different.

Bret Thomson

P.S. As per the opening story… Don’t let your partner make the decision without you… Cos I’d have no choice but to pour all my creative genius into someone else…

Let’s chat. Follow the shiny link below

http://www.BretThomson.com/project-success

P.P.S. If you’re not going to click the link, then use the buttons below to share this post … or leave a comment to let me know if these tips helped you at all…

 

 

When NEVER To Use A Copywriter

June 27th, 2012 |

When NEVER To Use A Copywriter

I just knocked back a quick $3,000.

I’ll tell you why.

Firstly, she was a lovely lady.

No… not because she was happy to pour some moolah into my bank account.

Had nothing to do with it…

Just one of those deserving souls trying to crack it in this unforgiving (sometimes ruthless) Internet marketing world

There’s a good lesson here, so pull up a chair.

She’d recently dropped another $5K into her project – for a big fat ZERO return. Small for some – but painful for most, would you agree? Anyway…

I checked out her copy and sure enough, it needed a thorough overhaul. That’s why she came to me.

My A-team and I could’ve whipped it up to perfection – no probs – but I canned it for 3 reasons.

1) It was her last $3,000

Folks, that’s what we call “scared money” – wrong energy. You don’t wanna be someone’s life raft.

2) She had no list

Well, a tiny (very tiny) list that she hadn’t contacted for months – so pretty much no list. Meaning, she needed some heavy marketing muscle. Which brings me to point 3…

3) No funds for marketing

No use having a killer sales page if you’ve got no resources to get it seen by your target market. She needed a marketing solution – not a better sales page.

And because I actually care about my people…

I gave her this advice on how to get clients fast (on a shoestring budget).

Instead of spending time looking for clients or customers – spend that energy on finding “Joint Venture (JV) Partners” who have a list of hungry prospects in your niche.

Offer the JV a percentage split of profit if they send out an email promoting your product or service. But if your sales page sucks, then try this…

Offer to do a webinar or teleseminar to the JV’s list – give massive value – then make your offer at the end.

That way, you’ll build instant trust and rapport that’ll carry the sale… despite what your page looks like.

Cost to do this: ZERO
Potential results: Instant sales and leads

If she does this – she’ll make it – I know she will

I told her to do this, get a bunch of sales, then come back and see us – so we can crank her conversions even higher.

Think big. Be different.

Bret Thomson

P.S. Of course, if you want to crank up your own sales letter in warp speed time… by yourself… just follow this link to my famous 7-hour sales letter system (Check it out)

Then ALL your marketing efforts will come back to you tenfold…

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